Develop and strengthen relationships with customers, creating value in the Southeast Asia market. Continuously create and follow up on leads and opportunities that support business growth for both customers and our own business. Develop a comprehensive business development plan for the assigned region, encompassing Key Account (KA) prospecting, partnerships, and distributor initiatives. Decide on a go-to-market channel strategy and channel program to maximize sales quantity and profit. A minimum of 5 years of experience in an IPC company or a related field, with a proven track record and performance in previous business development roles.