Conduct market research to identify customer needs and opportunities for new or improved IPC products. (Focus on customer focus) Define and document product requirements based on market research, customer feedback, and technical feasibility. Develop a product roadmap that aligns with market trends and business objectives, including target cost structure and pricing strategy. (Combine 3 & 4) Lead the NPI process for new IPC products, managing project timelines, resources, and milestones to ensure successful on-time launch.