🔥🎸Int. Music Tech Company🎸🔥 Paid Media Director (Global Growth) - LT

We are partnering with a leading international music technology company to hire a highly experienced Paid Media Director to build and lead a world-class in-house paid media function. This role will be a key architect of the company’s global growth engine, owning paid media strategy across DTC, Marketplace, and B2B channels. You will work cross-functionally with Marketing, BI, Creative, E-commerce, Product, and Finance teams to drive scalable, data-driven growth through performance marketing. 🎯 Role Mission Build and scale a best-in-class in-house paid media organizationLead global omni-channel paid media strategy across the full funnelEstablish robust experimentation, creative testing, and measurement frameworksDrive sustainable revenue growth through data, creativity, and operational excellence 💼 Key Responsibilities

  1. Build In-House Paid Media Capabilities Design and implement paid media workflows, SOPs, and operating systemsEstablish strong cross-functional collaboration with Marketing, BI, Creative, E-commerce, and Product teamsBuild scalable structures for campaign planning, testing, reporting, and creative iterationIntegrate AI tools and advanced automation into the paid media operating model
  2. Develop Omni-Channel Paid Media Strategy Define the role of each channel across the funnel (Meta, Google, TikTok, YouTube, Amazon Ads, and emerging platforms)Develop full-funnel strategies covering acquisition, remarketing, retention, and expansionOwn budget allocation methodology using MER, marginal return analysis, and incrementality frameworksEvaluate and launch new platforms to diversify growth and extend reach
  3. Build Creative Engine Performance Content Strategy Design and own a structured creative testing frameworkPartner closely with marketing and creative teams to ideate, brief, and produce performance-driven contentEstablish rapid iteration processes to scale winning creatives efficientlyTranslate audience insights into clear creative direction
  4. Develop Omni-Channel Measurement Analytics (with BI) Build cross-platform reporting and attribution systems, including off-platform and channel sell-through trackingDefine KPI architecture across channels and funnel stagesLead incrementality testing initiatives (e.g. geo tests, lift studies)Leverage analytics to inform strategic budget decisions and growth opportunities
  5. Leadership Cross-Functional Impact Act as the strategic owner of paid media ROI and customer acquisition efficiencyCollaborate with E-commerce, CRM, Creative, Product, and Finance teams on growth initiativesMentor, develop, and scale the paid media team