E-commerce Marketing Specialist

eCommerce • Work to improve brand-specific retail pages • Help monitor online reviews and comments • Perform marketing research/analysis projects as needed by the business, including analysis of data Web Content • Responsible for all website copy (collection pages, product descriptions, etc.) – Monitor and follow SEO best practices • Assist in general web maintenance and UX improvements with the marketing team Copy Writing (must have strong written skills) • Create copy for press releases and promotional content • Create copy for newsletters and blogs Projects & Planning • Participate in developing brand and campaign strategies • Support the marketing and sales team with ad-hoc requests and projects