Senior Brand Coordinator

Principal Objective The principal objective of the Senior Brand Co-ordinator is to help develop global brand and communication strategies that build brand recognition and engage customers worldwide. This role reports into the Associate Brand Manager within the team. She/he will manage distributor relations and execution of marketing plans in the selected export markets she/he is responsible for and support the Associate Brand Manager with larger regions. Area of Responsibilities • Plan and manage the design, content, and production of distributor specific marketing materials. • Work with distributor on global celebrity & influencer marketing with public relations agency. • Support the distributor with execution of global events including trade shows and influencer events. • Monitor the progress of various communications activations and report on ROI/ ROAS. • Provide support and guidance for all Nuna marketing activities. • Analyze Distribution markets and provide recommendations for the execution of brand activities. • Thoroughly understand the Nuna brand and serve as a liaison between global brand team and regional distributors in global markets. • Conduct regular market reviews reports to global sales, product and marketing teams including: o Market demographics o Market economics o Competition within the industry o Retail landscape o Current state of Nuna in the market (if applicable) o Opportunities for growth in the market • Act as the primary brand ambassador to distributors in local markets, ensuring that they have access to and utilize all tools needed to launch the brand in their region. • Lead distributors to develop launch plans for key products or product ranges in their markets. • Work with the Associate Brand Manager to develop marketing plans and global marketing fund spending for her/his distribution markets. • Provide guidance to distributors on local showroom and trade and consumer fair layouts and brief in designs to the creative team for showrooms and fairs. • Communicate all custom graphic requests from distributors to the global brand team. • Act as a gatekeeper for brand identity, gathering visuals and recapping local activities and providing creative feedback from the global brand team to distributors. • Co-operate with Distributors on channel strategy and trade marketing initiatives with key accounts & retailers: o Instore o Online o Retail Marketing plans • Support Distributors on needed marketing tools via Project Management System Wrike • Act as proactive member of the International Marketing Team, communicate with Sales, Product, and Creative Team • Manage and keep track of each Distributor’s Marketing Budget and process Invoices Experience & Education • Minimum 2 years of brand management experience, consumer packaged goods preferred. • B.S. degree in Business Administration, Marketing, or related field preferred. Skills & Competencies • Proficiency in Microsoft Office Suite required • Excellent interpersonal and customer service skills. • Strong problem-solving skills • Strong multi-tasker being able to manage multiple priorities and deadlines with accuracy. • Ability to work collaboratively with internal and external customers and within diverse groups. • Must be detail-oriented, organized and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines. • Skilled in identifying consumer and customer needs. • Literacy in Meta ads and/or Google ads is a plus • Experience working with B2B distributors is a plus Others • Language requirements: Fluent in English. Additional languages is a plus. • Experience of working with a multi-national organization is a plus.