Product Marketing Assistant Project Manager

Key Responsibilities:

• Product Positioning and Messaging Define and develop product positioning, messaging, and value proposition to our consumer AI products effectively.
• Go-to-Market Strategies Collaborate seamlessly across teams to execute successful product launches, driving robust user adoption and capturing significant market share.
• Competitive Analysis/ Customer Insights Conduct research to grasp industry trends, competition landscape, and consumer needs. Leverage these insights to shape product messaging with a competitive edge.
• Collaboration Across Functions Foster close collaboration with product, design, engineering, and US/Global teams. Ensure consistent alignment of messaging and campaigns with company goals.
• Content Development Own the creation of impactful marketing assets that resonate across digital and traditional channels. Drive robust awareness and enduring customer loyalty.
• Metrics and Analytics Establish and monitor key performance indicators (KPIs) to gauge the efficacy of marketing initiatives and drive continual improvement.