Marketing Specialist 行銷 【品牌管理處】

1：OTC Sales Strategy Optimization Enhance OTC sales strategies by analyzing market trends, evaluating competitor shelf displays, and developing optimized product placement and promotional plans to increase visibility and sales performance in retail channels.

2：B2C Product Advertising & Regulatory Management Oversee the approval and renewal process for B2C product advertisements, ensuring compliance with local regulations while coordinating with internal teams and external agencies to maintain accurate and compelling advertising content.

3：Market Research & Competitive Analysis Summarize market research reports to understand consumer needs, industry trends, and competitor activities in both B2B and B2C wound care segments. This role will also analyze sales performance data, consumer feedback, and campaign results to extract key insights, while working closely with the sales team, distributors, and retail partners to gather market intelligence.

4：International Exhibitions & Event Management Plan and manage international exhibitions, conferences, and trade shows, handling booth design, logistics, and promotional materials while working closely with cross-functional teams to prepare product demonstrations and networking opportunities.

5：Digital Marketing & Content Development Support digital marketing efforts, including content strategy development, SEO, SEM, and social media campaigns, ensuring strong brand engagement and increased online visibility for Anscare’s wound care solutions.