Marketing Specialist or manager for Germany market【明基BenQ數位時尚設計中心】

Plan, develop, and execute global digital and e-commerce initiatives and campaigns, including website exposure, CRM, and email marketing. Understand the characteristics of consumer electronics and differentiate them from competitors, while identifying potential consumer needs to plan marketing materials, optimize SEO/SEM, manage public relations, social media operations, and digital advertising. Collaborate with overseas subsidiaries to implement digital marketing activities in the German market. Coordinate and integrate communications with external vendors and internal cross-functional teams to effectively execute relevant projects.