Develop and Implement PR Strategies: Formulate and execute comprehensive PR plans for the Monitor and Projector product lines, including quarterly and annual strategies to achieve business objectives. Global PR Support: Collaborate on global PR initiatives and fulfill requests from Business Units, ensuring alignment with overall corporate goals. Content Creation and Localization: Craft, localize, and distribute press releases and other PR materials, ensuring consistent messaging across all channels. Media Monitoring and Analysis: Track media coverage and analyze results to assess the effectiveness of PR campaigns, providing actionable insights for future initiatives. Media Engagement: Cultivate relationships with Taiwan and regional media, fostering strong relationships with key media contacts and facilitating in-depth interviews/securing extensive coverage. Agency Collaboration: Work closely with PR agencies to ensure effective communication with media outlets, driving impactful coverage and brand visibility.