Global Marketing Specialist (US and CA Market)

【About CuboAi】 CuboAi is a FamTech company known for its award-winning AI baby monitor. We broke the crowdfunding record on the day of its release in 2019 and went on to rank as one of the Top Best Sellers on Amazon the following year. Originally founded in Taiwan, we’ve now expanded our market presence to North America, Europe, Australia, and other Asian countries. We pride ourselves as a user-centric company, putting our customers first and creating products that not only meet but also exceed parents' needs. We also value being open-minded, empathetic, and agile. If you hold the same values as we do, come join us on our journey to bringing health & happiness to families all over the world! 【What you will do】 • Work with US/CA PR agency to develop and execute comprehensive PR/Influencer strategies that align with CuboAi’s goal and objectives • Manage US/CA social and digital channels to grow CuboAi social community, improve engagement and oversee/execute influencer marketing • Manage US/CA PR budget across paid influencer, paid media and related PR-activities • Take lead on periodic tracking and reporting • Plan and develop social content and campaigns for US/CA markets, managing daily operations of the social account, engaging/communicating with followers • Perform in-depth analysis of digital media growth metrics and effectiveness, driving continuous improvement • Work closely with internal stakeholders, specifically Brand Marketing Team, E-commerce Team and Product Development Team to deliver the latest product and promotional information to external stakeholders • Assist in developing global communication plans and materials, support sales campaign and work closely with E-commerce Team • Localize marketing assets for target markets 【Requirements】 • Fluent in English and Chinese. Preferably bilingual • Familiar with NA culture and US/CA market • With 3+ years of experience in Brand marketing, specializing in social media or influencer marketing would be a plus • Have strong interests in social media trends • Experience managing external agencies is a plus • Ability to work in a fast-paced environment • Data-driven mindset • Strong troubleshooting and analytical skills • Excellent communication and teamwork abilities • Attention to detail and outstanding organizational skills