Digital Marketing & Content Specialist (AI Integration Focus)

【About MyJapanTour.jp】 MyJapanTour.jp crafts exclusive, high-end travel experiences for discerning European and American travelers. We specialize in custom-designed journeys that offer deep cultural immersion and luxury convenience, with packages starting above $250 per person/day. We are a nimble, high-growth company leveraging the best modern tools to scale our reach without sacrificing our bespoke service model.

【The Opportunity】 This is not a traditional one-person marketing job. You will serve as the sole Digital Marketing & Content Specialist, acting as the strategist, editor, and executor. Your core mandate is to amplify your output using AI tools (specifically Gemini) to perform the heavy lifting of content drafting, competitive analysis, and personalization. You will be responsible for creating and nurturing high-value leads through compelling SEO-optimized content and highly segmented email campaigns.

【Key Responsibilities (The AI-Powered Workflow)】 • AI Content Orchestration: Direct and manage generative AI tools (like Gemini) to produce a high volume of sophisticated, long-form content (blog posts, landing pages) optimized for luxury travel SEO and targeting the European/American search intent. • Prompt Engineering & Refinement: Master the art of prompt engineering to guide AI output, ensuring all content maintains the MyJapanTour.jp brand voice, tone, and high standard of cultural expertise. • Human Oversight & QA: Serve as the critical human editor, fact-checker, and brand guardian for all AI-generated content, adding authentic, high-value cultural insights that only a travel expert could provide. • SEO Strategy & Execution: Own the keyword research, on-page optimization, and content clustering strategy using AI tools to dominate niche luxury travel search terms (e.g., “Private Kaiseki Dining Experience Kyoto”). • Personalized Email Nurturing: Design and execute highly segmented email marketing campaigns. Leverage AI to create multiple personalized copy variations for different audience segments (e.g., UK History Buffs vs. US Foodies) and conduct rapid A/B testing. • Performance Analysis: Utilize Google Analytics and SEO tools to measure the ROI of AI-driven content and campaigns, providing clear, actionable insights for continuous optimization.

【Required Skills & Experience】 • 1. AI Tool Mastery (Mandatory): Proven, hands-on experience using generative AI tools (e.g., Gemini, ChatGPT, Claude) in a professional content creation or marketing capacity. You must understand how to effectively manage and optimize AI workflows. • 2. SEO Expertise: Deep understanding of modern SEO principles, keyword research, and content optimization, with a clear focus on driving organic traffic and authority. • 3. Copywriting & Editing: Exceptional writing and editing skills. The ability to refine and elevate AI-generated drafts to match a high-end, luxury brand voice is crucial. • 4. Digital Marketing Foundation: Proficiency with email marketing platforms (e.g., Mailch, HubSpot), content management systems (CMS), and Google Analytics. • 5. Strategic & Independent: Ability to work autonomously as the sole marketing driver, managing a comprehensive content calendar and setting strategic priorities without constant supervision.

【Preferred (Bonus) Qualifications】 • Experience marketing in the luxury tourism, hospitality, or high-end service industry. • Direct experience marketing to European and North American audiences. • Familiarity with Japanese culture, language, or travel logistics is a major asset.

That description should attract someone who isn’t just a marketing person, but a Marketing Technologist!