大尺寸顯示器資深產品行銷專員, Sr. Product Marketing Specialist – Large Format Displays, Global Marketing

As a Sr. Product Marketing Specialist, you will play a vital role in managing the marketing communication efforts for the large format display group of our company, which includes hardware, software, and related accessories. You will collaborate closely with cross-functional teams, including product development, business unit, creative, and local marketing, to develop and execute effective marketing strategies that drive brand awareness, increase market share, and generate demand in the corporate segment. This is an exciting opportunity for a passionate and detail-oriented individual who wants to thrive their career in product marketing within the technology industry. Responsibility: *Market Research and Analysis: -Conduct market research to identify customer challenges and needs, industry trends, and competitive landscape. -Analyze the information to develop insights and recommendations for product positioning. -Monitor industry news, competitor activities, and emerging technologies to identify potential opportunities and threats. *Positioning and Messaging: -Collaborate with product development to understand the features, benefits, and unique selling points of the products. -Develop compelling product positioning and communication messaging that resonates with target customers and differentiates our products in the market. -Marketing Campaigns/Promotions and Asset Development: -Prepare detailed project brief for the campaigns and assets. -Initiate and manage the development and execution of marketing campaigns to promote our corporate large format displays that align with the business objective. -Support the creation of marketing materials, such as brochures, videos, website content, and social media posts. -Coordinate with the local marketing teams to ensure consistent messaging and brand guidelines across all channels. *Performance Tracking and Reporting: -Monitor and analyze the effectiveness of marketing campaigns and initiatives. -Track the performance to measure the success of marketing efforts. -Prepare regular reports and presentations to communicate findings and recommendations to the management team.