Brand Marketing Specialist

Responsible for brand presence and competitiveness in the market Strategies and budget planning for the department for achievable mission Responsible for brand-related work deliverables (game launches/materials development/social media management/influencer campaign etc) Discussion with Sales, Marketing, Multimedia and IT team for new game releases & performances and promotion tools development Manage official social media accounts for product publicity including content development, material preparation and ad campaign allocation Conduct brand check online for own brand presences and copyright research of products to avoid infringement issue and feedback to the team for improvements Copywriting, proofread and translation for work deliverables Being intermediary to receive request, follow up and revert to requester before deadline, specifically about new game launch & promotion materials Content development and review for all materials in products and for online channels Provide artwork brief and content to Multimedia team for materials development Vendor liaison on media co-op and exhibition related subjects Games certification procedure, including documentation preparation, verification and finalisation Handle leads and frontline messages response from email and social media channels